House of Jade Branding & Website

January 26, 2015

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A couple months ago, we had the pleasure of working with the incredibly talented ladies of House Of Jade Interiors. We are so excited to highlight their project on our blog and show you some of the process we went through.

Kirsten Krason of 6th Street Design School and Erin Morgan, contacted us last year about helping them brand their new interior design business. They were looking for a logo and brand that encompassed their fresh, clean and feminine interior design style. Below are renditions we came up with as we worked to perfect the main logo.

MAIN LOGO – PROCESS

1-process-HOJ

They decided to move forward with a stacked version and a sophisticated mix of a script and a sans-serif font.

MAIN LOGO – FINAL

6 House of Jade

For their patterns, we were inspired by a geometric wallpaper-like designs.

PATTERN PROCESS

1-houseofjade-process-patterns

Here is the final branding board with all of the elements together. We rounded out the branding a bit more with some extra textures that complimented the rest of the branding.

FINAL BRANDING BOARD

11-House-of-Jade-03-BRANDINGBOARD_final

BUSINESS CARDS

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With the branding established, we were able to design and set up their shop on Shopify. We made CSS customizations so their shop feels unique and specific to their brand.

HOMEPAGE – PROCESS

2-Shop-House-of-Jade-process

Ultimately we went with a more clean look for the final design, and a layout that complimented their main stacked logo and product photography.

HOMEPAGE – FINAL

1Shop-House-of-Jade_final

So happy we got to work with this dynamic and talented duo! Be sure to check out their shop to view their fun and modern collection.

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  1. Jamie says:

    Beautiful work! I love the green marble texture used throughout the branding! Looks like the site was designed with Shopify. I haven’t worked with Shopify yet, I would love to know how you guys liked working with it!

    • morgan says:

      Hi Jamie! Just looked over your site and your work is stunning! We have loved shopify. In fact, we rarely use anything else for ecommerce projects. Totally recommend it!

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